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Leading Online Reseller of Wines for the Hong-Kong Market
market:Hong Kong
industry:Food & Beverage
  • Challenge

    WINESHOPASIA.COM has a large portfolio of bottle of wines from over 50 Family-owned wineries from France, Italy, Portugal, Spain, Australia, New Zealand, Argentina, Chile, South Africa and the US

    WINESHOPASIA.COM  was looking for a solution allowing to grow quickly and to handle an important amount of transactions per day

    WINESHOPASIA.COM is in a highly competitive sector and needed to differentiate from the competition by an image of high quality and flawless support

    An important focus was the possibility for customers to easily cross-filter wines in order to find quickly what they want

  • Solution

    WINESHOPASIA.COM selected Bluecom for its Magento expertise and deep understanding of the Asian market in order to take over the support and development of its platform

    Based on Magento Enterprise including upgrade to 1.13. version in order to benefit of performance increase and indexing capabilities

    Custom wine classification and ranking system based on tasting made by wine celebrities and WINESHOPASIA.COM itself

    Wine educational section and blog to follow-up the latest wine trends and wine  events in Hong Kong

  • Result

    WINESHOPASIA.COM has become in less than 2 years a reference across online wine sellers in Asia

    WINESHOPASIA.COM customers can now have access to an important variety of bottle of wines just from one click away

    Extensive promotions and marketing capabilities on the e-commerce platform allowing to create a strong customer loyalty

    Bluecom team is working on continuous evolutions, support and maintenance on the platform to sustain the growth of WINESHOPASIA.COM

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