Homes-Up » Bluecom

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  • Homes-Up
Multi-Channel E-Commerce Website in China
  • Challenge

    Homes-Up is an innovative online retailer selling decoration items with a physical presence in showrooms throughout China

    Homes-Up belongs to the Adeo Group, a top 4 player in the international market for DIY (Do-It-Yourself) and managing more then 27,000 employees in 13 different countries

    Due to the lack of maturity of the DIY market in China, Adeo Group has strategically decided to refocus on the decoration industry

    Homes-Up had been looking for a Magento Enterprise expert to support its’ online retail store

  • Solution

    Adeo Group has selected Bluecom for both its Magento Enterprise expertise and its deep knowledge of the Chinese online market

    Complex content architecture has been implemented, allowing access to products through multiple entries

    Open Bravo ERP has been integrated with the e-commerce platform for stock, order fulfillment, shipping information and product flows

    Chinese & multichannel features have been implemented on top of the Magento Enterprise solution, such as checkout process optimization and in-store payment

  • Result

    Homes-Up is now able to deliver an online to offline shopping experience across China for decoration item lovers

    Homes-Up’s clients can order from the standalone e-commerce store, Tmall shop, showrooms and even telephone support

    Homes-up allows its’ clients to be delivered at home, at their office or even directly to their nearest Homes-Up showroom

    Persons in love with their home now have, in China, the opportunity to get more than 1,300 original decoration items at one click away

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